Author of Data Analytics for Marketing and founder of Pinemarsh, a Marketing Science Consulting Firm.

A marketing analytics leader and published author with over 10 years of experience building measurement frameworks at global companies. As Head of Marketing Analytics at Kindred Group, I developed sophisticated attribution models and implemented Media Mix Modeling systems, driving significant improvements in marketing efficiency and ROI across multiple channels.

What sets me apart is my experience building these systems from the ground up while managing stakeholder expectations and driving organizational adoption. I'll share real-world examples of how these methods work together to provide a complete view of marketing effectiveness.